The numbersDon't lie

Below are real campaigns, real budgets, and real outcomes, across high-ticket lead gen, e-commerce, and B2B. Each case study breaks down the challenge, the strategic pivot, and the exact results it produced. No vanity metrics, just the numbers that moved the business forward.

- Google Ads

Strategic demand capture & scalable growth.

I specialize in transforming complex Google Ads accounts into high-performance growth engines, combining technical account architecture with data-driven bid strategies so every dollar of ad spend is optimized for maximum ROI. Full-network mastery across Search, Display and Performance Max, with granular keyword sculpting and advanced audience targeting to dominate the results page at every funnel stage.

Case Study

Outdoor Adventure Gear — New-to-Market Brand

Airtent Brand Launch

Challenge

A brand-new business entering a competitive outdoor/camping niche with zero digital footprint. Website, tracking, and ad accounts all needed to be built from the ground up with no historical data to lean on.

Strategic Pivot

Full-Stack Build: designed and developed the brand’s website, then built the entire Google Ads account from scratch.
Foundational Tracking: implemented clean, accurate conversion tracking from day one.
Controlled Scaling: structured campaigns to balance rapid growth with tight CPA control as the brand established market presence.

Results

R1 mil

revenue generated within the first 3 months.

↓ CPA

Low CPA maintained throughout rapid early scaling.

↑

High lead and sales volume driven consistently through paid.

Case Study

Performance Supplements — Established E-Commerce Brand.

National Supplements Retailer

Challenge

The account was already performing fairly well, but a full audit surfaced meaningful room for improvement, missed account settings, unclean keyword targeting, and a Performance Max campaign that was driving 85% brand traffic, cannibalizing organic demand instead of winning new customers.

Strategic Pivot

Full Account Audit: identified missed settings, outdated keyword structure, and inefficiencies limiting performance.
Keyword & Negative Cleanup: refined targeting and layered negatives to eliminate wasted spend.
PMax Restructure: removed brand terms from Performance Max (previously 85% of its traffic), refocusing the campaign on genuine new-customer acquisition.

Results

20%

increase in overall revenue within Month 1.

↑

Growth in new customer acquisition through paid.

↑

Organic search now recapturing brand-term traffic previously paid for.

17%

reduction in wasted spend from the negative keyword/PMax cleanup.

Case Study

Hair Restoration & Transplant Surgery — High-Ticket Lead Gen

Specialized Medical Clinic

Challenge

High CPAs and low-quality lead volume; an unfocused account structure and website were wasting spend.

Strategic Pivot

Full Website Overhaul: designed a high-converting, mobile-first site to improve UX and landing page relevance.
Precision Search Strategy: rebuilt the account from the ground up around mid-to-bottom funnel, high-intent keywords.
Conversion Integrity: advanced tracking to filter low-quality inquiries and prioritize high-value consultations.

Results

40.52%

Reduction in Cost Per Acquisition (CPA).

85.45%

Increase in qualified lead volume.

112.26%

Increase in relevant paid traffic.

Specialized Medical Clinic campaign results

Case Study

Trailer Manufacturing — High-Ticket B2C

Custom Manufacturing Brand

Challenge

The client faced potential liquidation. A non-converting website and a total lack of high-intent lead flow left this as a final attempt to salvage the business.

Strategic Pivot

Total Digital Overhaul: redesigned the web presence around high-conversion landing pages engineered for Google Ads traffic.
Lead Flow Optimization: launched targeted Search campaigns around high-value, specialized manufacturing keywords.
Scaling to Capacity: monitored lead volume in real time, dialing back spend once production capacity was reached.

Results

100%

Business revitalized — from verge of liquidation to over-capacity.

↑

Consistent influx of high-quality leads exceeding fulfillment capacity.

↓ CPA

Managed growth while maintaining low, profitable CPA.

Case Study

Stationery & Office Supplies — High-Volume B2C

Established E-Commerce Brand

Challenge

A well-known national supplier had an established presence but lacked granular optimization. Goal: take over account management and maximize efficiency of existing ad spend.

Strategic Pivot

Account Hygiene: deep-dive audit to eliminate wasted spend on low-performing SKU clusters, reallocating to high-margin categories.
Advanced Feed Management: optimized the Merchant Center feed to improve Shopping and PMax performance.
Operational Reporting: custom, high-end reporting suite for real-time clarity on ROAS, margins and inventory performance.

Results

1,658%

Actual ROAS — a consistent 16.5x return on ad spend.

92.5k

Clicks balanced with precision targeting.

↓

Strategic budget scaling drove high-volume revenue growth.

Case Study

Specialized Calibration & Technical Services — B2B

Custom Manufacturing (B2B)

Challenge

Steady lead volume lacked the specific focus their specialized offerings required. The goal was shifting from generic inquiries to high-intent B2B decision-makers.

Strategic Pivot

Keyword Refinement: surgical audit of search terms, pivoting toward long-tail industrial keywords signaling professional intent.
Lead Quality Framework: refined ad copy and landing pages to pre-qualify technical procurement officers before the click.
Conversion Optimization: streamlined the conversion path so the algorithm could prioritize quality over quantity.

Results

72.15%

Increase in quality conversions.

43.07%

Reduction in Cost Per Acquisition.

↑

Lead volume aligned with the client’s core service capabilities.

Custom Manufacturing (B2B) campaign results

Case Study

Prenatal & Postpartum Fitness & Recovery — Digital Product

Health & Wellness

Challenge

Reaching a highly specific audience (expectant and new mothers) while navigating Google’s strict health & wellness policy landscape, poor audience alignment and policy flags were restricting reach.

Strategic Pivot

Policy-Compliant Architecture: re-engineered ad copy and creative to strictly meet Google’s personalized advertising standards.
Granular Audience Targeting: custom-intent and life-event targeting to reach users at specific stages of their pregnancy journey.
Funnel Scaling: optimized the conversion path for digital product sales, addressing specific prenatal pain points.

Results

$21,624

Revenue scaled from near-zero in a single period.

$89.48

CPA maintained for a high-LTV digital product.

↑

Stable, high-volume performance from a specialized niche audience.